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Google CTRs Are Crashing: Position #1 CTR Down 32% Post AI Overview Rollout [New Study of 200K Keywords]
One of the earliest conversations any SEO has with a client is about how to increase keyword rankings. This conversation starts with the hope that ranking in the topmost positions will give them a chance to enjoy high SEO click-through rates, but often continues into finding other ways to drive higher clicks to target pages …